UK optical recall · GOC-aligned · ICO ZC114338

Your overdue
patients, called.
Appointments booked.

Maya is an AI recall specialist for UK optical practices. She calls patients by name, explains the clinical reason, and books the appointment — for every risk category, every working day.

No credit card requiredGOC-aligned scriptsDiabetic · Glaucoma · Myopia · StandardOFCOM hours enforced
Sample call · Thames Valley Eye Centre
AI disclosed
Patient: Sarah W.·Diabetic — 18mo overdue·3m 42s
M
Hi, is that Sarah? It's Maya here, calling from Thames Valley Eye Centre — I'm an AI assistant helping the team. Is now an okay moment?
Yes, who is this again?
P
M
I'm Maya, an AI from Thames Valley Eye Centre. I'm calling because your last diabetic eye screening was back in March 2023 — that's now 18 months ago. As a diabetic patient, your annual retinal scan really matters — early changes to the back of the eye aren't always visible until they've progressed. Could I book you in?
How much is it?
P
M
Your eye examination is fully funded by the NHS — there's no charge at all. I have Thursday the 12th of June at 10:15am. Does that work?
Yes, Thursday's fine.
P
M
Brilliant — booked. You'll get a text confirmation in the next few minutes with the address and a calendar link. Anything else I can help with?
Booked — Thu 12 Jun, 10:15am
ref: TVE-2024-0847

Transcript logged · GOC audit trail · AI disclosure confirmed at second 4

scroll
ICO reg: ZC114338
AI disclosed on every call · mandatory, not optionalCalls placed Mon–Fri 9am–6pm · OFCOM enforced at infrastructure levelGOC recall guidance · diabetic · glaucoma · myopia · standardEach call: transcript + recording + audit log

Browser demo · no app required

Hear Maya speak
to a patient

This plays in your browser using Web Speech synthesis. Real calls use Bland AI voice — this shows the script and clinical logic.

Browser synthesises Maya's voice using the Web Speech API · Real calls use Bland AI (clinical-grade voice)

The voice behind SightSync

Meet Maya

She calls patients by name, explains the clinical reason for their overdue review, handles questions naturally, and books the appointment before the call ends. She works every day, never tires, and logs every conversation for your GOC audit trail.

9am–6pm

Calling hours

Mon–Fri, OFCOM compliant

35–50%

Avg booking rate

on high-risk recalls*

<24 hrs

Time to first booking

from campaign launch

100%

Disclosures

Every call identifies as AI

4 scripts
Diabetic · Glaucoma · Myopia · Standard
GOC recall guidance, not generic AI
0
OFCOM violations across all calls to date
Enforced at infrastructure level, not policy
100%
Calls disclose AI in first 10 seconds
PECR mandatory — Ref. ICO ZC114338
50 calls
Free to start. No credit card.
Real calls on live patients — not a demo

GOC-aligned scripts

Four scripts. Each written for a specific clinical reason.

Maya doesn't read from a generic AI script. Each patient type gets a clinically accurate opening that explains the right reason for the call.

Maya's opening — Diabetic patient

"Hi, is that Sarah? It's Maya here, calling from Thames Valley Eye Centre — I'm an AI assistant helping the team. Is now an okay moment? I'm calling because your last diabetic eye screening was back in March 2023 — that's now 18 months ago. As a diabetic patient, annual retinal imaging really matters — early changes to the back of the eye aren't always obvious until they've progressed further. Could I book you in for a diabetic eye screening?"

What this script does differently

  • Retinal imaging + OCT scan
  • Mentions diabetic retinopathy risk — clinically accurate
  • NHS eligibility checked and disclosed if applicable
  • Flags high-priority if >18 months overdue
A fourth script covers myopia progression monitoring in under-16s — different tone, guardian-directed, 6-month interval.

ICO Registered

ZC114338 · data processor

UK GDPR

Opt-out portal · erasure on request

OFCOM

Mon–Fri 9am–6pm only

GOC-Aligned

Diabetic · Glaucoma · Myopia · Standard

PECR Compliant

AI disclosed in first 4 seconds

UK/EU Data

No transfers outside UK/EU

Clinical risk stratification

The right patient gets
the first call.

Diabetic and glaucoma patients can lose sight between recalls. SightSync prioritises them automatically — by risk category, then by how long they've been overdue — so the most clinically urgent calls go first, every campaign.

Diabetic patients — annual retinal imaging required
Glaucoma suspects — pressure + visual field monitoring
Myopia progression — 6-month interval, under-16s
Standard recall — 2-year GOC guidance
Campaign queue · Thames Valley EC482 patients · sorted by risk
HIGH
Sarah W.Diabetic
18 months overdue
09:00
HIGH
Amir K.Diabetic
22 months overdue
09:03
MED
James P.Glaucoma suspect
14 months overdue
09:06
MED
Priya S.Glaucoma suspect
16 months overdue
09:09
STD
Emma T.Standard recall
26 months overdue
09:15
STD
David M.Standard recall
19 months overdue
09:18
Patient: Emma T. · Standard recall · 26mo overdue
📞
Outbound callMon 9:15am
No answer

Voicemail not left — moves to next channel

💬
WhatsApp messageMon 9:25am
Delivered · Read 11:42am

"Hi Emma, it's Maya from Cotswold Vision Care…"

📅
Patient self-booksMon 11:58am
BOOKED — Wed 18 Jun, 2:30pm

Via personal booking link in WhatsApp message

Total staff time: 0 minutes. Revenue recovered: £85.

Call · WhatsApp · Email

Three chances to reach them.
All automatic.

A missed call doesn't mean a missed patient. If the phone goes unanswered, a WhatsApp message follows within minutes. If that's not opened, an email goes out next day. Each one includes a personal booking link. Your team does nothing.

GOC audit trail

Inspection-ready.
From day one.

Every call creates a timestamped log: the transcript, the recording, when AI was disclosed, and the outcome. If your GOC inspector asks for recall evidence tomorrow, you export it in two clicks.

Full transcript of every call
Recording stored for 12 months
AI disclosure timestamp (mandatory under PECR)
Exportable CSV for any inspection
Call log · ref TVE-2024-0847BOOKED
Patient
Sarah W.
Practice
Thames Valley EC
Duration
3m 42s
Outcome
Booked — Thu 12 Jun 10:15
AI disclosed at
00:04
Opt-out offered
Yes — 00:08
Transcript excerpt
[Maya 00:04] Hi, is that Sarah? I'm Maya, an AI assistant from Thames Valley Eye Centre. Your last diabetic eye screening was March 2023 — could I book you in?
[Sarah 00:19] Yes, that's fine...
Logged 2024-06-10 09:03:42 UTCPECR compliant · ICO ZC114338

ROI Calculator

How much revenue are you leaving on the table?

Adjust the sliders to match your practice and see how much SightSync could recover each month.

300
501,500
£85
£40£250
10%
0%35%

Additional monthly revenue

£7,140

at SightSync's 38% avg booking rate vs your 10%

Projected annual recovery

£85,680

Start recovering revenue. 50 calls free.

Based on 38% avg booking rate. Results vary by practice.

Security & compliance

Compliant by design.
Not by policy.

The regulations around automated patient outreach are specific. We built SightSync to meet them at the infrastructure level — not with a policy document.

ICO registrationZC114338 · data processor
PECR complianceAI disclosed in first 4 seconds, every call
OFCOM calling hoursMon–Fri 9am–6pm · enforced in code
Opt-outPress 0 · instant · permanent · no retry
Data retention12-month recordings · erasure on request
GOC alignmentScripts reviewed against GOC recall guidance
EncryptionAES-256 at rest · TLS 1.3 in transit
TPS screeningEvery number checked before each campaign

Did a number call you?

Enter the number that called you to instantly see if it's a registered SightSync practice number, and which optician it belongs to.

Check a number →

What do these calls do?

SightSync AI calls remind patients about overdue eye tests on behalf of their optical practice. Learn what they do, and what they will never ask for.

Learn more →

Why it matters

Recall is a clinical duty.
Not just a revenue lever.

Your staff shouldn't spend their day on hold

Recall calls are the part of the job nobody enjoys. Patients ignore unknown numbers. Staff repeat the same script fifty times a week. SightSync handles the full outreach cycle: phone call first, then WhatsApp, then email, so your team can focus on patients who are already through the door.

Reaching out is a duty of care

Over two million UK adults have undetected sight loss. Eye tests catch diabetic retinopathy, glaucoma, and AMD before patients notice symptoms. Proactive recall isn't just good business, it's clinical responsibility. SightSync helps you meet that duty at scale, with a full audit trail for GOC inspections.

Patients always stay in control

Every call opens with a clear disclosure that it's automated, a legal requirement. Patients can opt out permanently by pressing 0, replying STOP to any message, or visiting their personal opt-out link. Once opted out, they are excluded from all future campaigns. No exceptions.

The full picture

How a campaign works

Step 1

Import your patient list

Upload a CSV from any practice management software (Optix, Acuitas, Optisoft, or others), or connect your PMS directly for automatic nightly sync. SightSync reads name, phone, last-seen date, and clinical flags (diabetic, glaucoma, myopia child).

Step 2

Launch a campaign

Select a risk group and click Launch. Calls are queued within OFCOM hours (Mon–Fri 9am–6pm UK). Every number is screened against the TPS before calling. The AI opens each call by identifying itself as automated.

Step 3

3-channel patient contact

The AI calls first. If it books an appointment, an SMS confirmation goes out immediately. If the call is unanswered or goes to voicemail, a WhatsApp message and email are sent automatically, giving every patient three chances to respond.

Step 4

Appointment confirmation calls

24–48 hours before each booked appointment, SightSync calls the patient to confirm. The patient can confirm, cancel, or reschedule on the spot. Cancellations free the slot automatically, reducing last-minute gaps in your diary.

Step 5

Full audit trail & analytics

Every call outcome, transcript, and booking is logged for your GOC audit trail. See answer rates, booking rates, and revenue estimates per campaign. Failed calls retry up to 3 times over 48 hours, automatically.

Try SightSync free. Your first 50 calls are on us. No credit card required.

Start Free Trial

How it works

Import. Launch. Done.

01

Import your patient list

Drop a CSV export from any practice software. SightSync strips duplicates, screens against TPS, and sorts every patient by clinical risk — high-risk categories first, by how long they've been overdue.

Works with Optix, Acuitas, Optisoft, Vision Plus, Orasis, Flex — or any system that exports a spreadsheet.

02

Press launch

Choose which risk group to call first and press Launch. Calls go out automatically in OFCOM-compliant hours with the right clinical script for each patient type. Your team does nothing else.

Mon–Fri, 9am–6pm only. AI disclosure in the first sentence. Opt-out ends the call immediately.

03

Watch bookings arrive

Your dashboard updates in real time. Who answered. Who booked. Who needs a follow-up channel. Every booking triggers an SMS confirmation, a 48-hour reminder, and a day-before check-in.

Diary stays full. Staff time: zero.

After the Booking

More bookings confirmed. Fewer empty chairs.

Other systems stop at the booking. SightSync keeps working until the patient walks through your door, without your team having to do a thing.

1

Appointment booked on the call

Day 0

The patient agrees on the call. The booking is created in your SightSync calendar straight away, with no manual entry needed.

2

Instant SMS confirmation

Within 60 seconds

Within 60 seconds, the patient receives a personalised confirmation with the date, time, and a one-tap link to add it to their own calendar. They have it in writing before they put the phone down.

3

48-hour reminder

48 hrs before

Two days before, a personalised reminder goes out. The patient can confirm, reschedule, or cancel with a single tap. No need to call the practice. Patients who need to change their plans do it now, not by simply not turning up.

4

Day-before check-in

24 hrs before

A final gentle message lands the day before. Anyone who needs to rearrange does it now, giving your team time to fill the slot before the day arrives.

5

Updates go back into your practice software

Ongoing

Confirmed, rescheduled, and cancelled appointments are sent back to your practice management software automatically, if it supports two-way data sharing. Your front desk always has an up-to-date view without entering anything by hand.

Generic booking system

  • Appointment created. Nothing else happens.
  • One confirmation email, maybe
  • No reminders unless you set them up yourself
  • Patient has to call the practice to reschedule
  • No link to your practice software. Staff enter updates by hand.

SightSync Calendar

  • Booking created live on the call
  • Instant text confirmation with a link to save the date
  • 48-hour reminder. Patient confirms or reschedules with one tap.
  • Day-before message. Last-minute gaps filled before they happen.
  • Two-way sync with your practice software where supported.

Simple, transparent pricing

All plans include phone, WhatsApp and email outreach with no setup fees and no long contracts. Cancel any time.

Additional connected calls above your monthly allowance are charged at 51p each and added automatically to your next invoice.

Starter

£199/month

300 calls included · 51p per call overage

Ideal for a single-site practice

  • 300 AI recall calls per month
  • Phone then WhatsApp then email fallback
  • CSV patient import with any practice system
  • GOC Standards-aligned clinical scripts
  • SMS and email booking confirmation
  • Call recordings and full audit trail
  • Email support
Start Free Trial
Most Popular

Practice

£349/month

750 calls included · 51p per call overage

Most popular for busy practices

  • 750 AI recall calls per month
  • Appointment confirmation calls
  • Diary scheduling and patient self-rescheduling
  • Practice system direct connect: Optix, Acuitas, Optisoft
  • Google and Microsoft Calendar sync
  • Script testing and analytics
  • Priority support
Start Free Trial

Group

£699/month

2,000 calls included · 51p per call overage

For multi-site optical groups

  • 2,000 AI recall calls per month
  • Up to 5 practice locations
  • Group analytics dashboard
  • Custom scripts per risk category
  • All practice system integrations included
  • Full GOC-aligned audit trail
  • Dedicated account manager
Start Free Trial

Enterprise: custom pricing

5 or more locations · 3,000 or more calls · SLA · NHS integration · custom onboarding

Talk to us

Your first 50 calls are completely free with no credit card required. Overage calls are answered calls above your monthly allowance, billed at 51p each and added to your next invoice automatically.

Common questions

Honest answers to what practices actually ask before signing up.

Put Maya to work. Your first booking is usually within 24 hours.

Upload your patient list, launch your first campaign, and Maya starts calling. No contracts, no technical knowledge, and no changes to how your practice operates.

No credit card required  ·  First booking often within 24 hours  ·  Cancel any time

Real call · your phone · ~30 seconds

Maya will call
you right now.

Enter your UK mobile. Maya calls, introduces herself as AI, and runs a 60-second demo recall. No account needed.

🇬🇧

UK numbers only · 5 demo calls per IP per hour · Maya identifies as AI immediately
No data stored beyond this session · Not a sales call